How to Do a Website Audit to Improve SEO and UX in 10 Steps

PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website. We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website. We find the best content assets on your website, worthy of inbound mentions and backlinks.

How to check your SEO for free

seo audit

This tool scans your website to check how many URLs there are, how many are indexable, how many are not, and how many have issues. All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for free as part of Ahrefs Webmaster Tools. I think it is advisable to get into good habits with regular audits as part of ongoing site maintenance. This is especially if you are working with a site SEO Anomaly that is continuously publishing new content. A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website.

  • By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working.
  • Covering site performance issues, internal linking optimization, and even international SEO.
  • To evaluate mobile performance, run tests using tools like PageSpeed Insights.
  • The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign.
  • High visibility and search rankings promote business, cultivate customer connections, and establish your site’s authority in your industry.

Marketing Reports

seo audit

Fixing issues improves site speed, indexing, and mobile usability. A thorough SEO audit shows how well a site follows best practices. It highlights errors that prevents a website from reaching its full potential in search rankings. Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results. Given you’re optimizing for search engines, it’s key to understand how much organic traffic you’re driving through them. Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors.

seo audit

seo audit

There are cases when you don’t need to crawl the entire website but rather check specific sections or campaigns. In fact, skipping regular checkups can totally mess up your website. OnCrawl also offers analysis of third-party datasets, which can give you a more triangulated view of what success looks like for your domain. Open the SEO toolbox to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension. In fact, Semrush is so sure they’ll satisfy your SEO needs, the CEO has offered to eat his hat if you find another service offering the same list of uniquely helpful features!

seo audit

Learn how to connect search, AI, and PPC into one unstoppable strategy. Tools lack the ability to understand context and strategy in the way that SEO professionals do. They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts.

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